So it’s a Sunday night, and I find myself not being able to watch MTV on TV and remember it’s the night of the VMA’s. That’s right, the Video Music Awards. What am I to do? How am I to catch the likes of a Lady Gaga, a Katy Perry, a rumored *nsync reunion complete with Justin Timberlake? As I have a decent internet connection I do some quick online searching and every news story seems to say that MTV will have a live stream of the VMA’s, and I thought, “Sweet! I’ll just watch the show online!” I head to the MTV.com site, there is some kind of All Access feed, and I’m ready for some awards! “Hmm? This is peculiar.”, I think to myself, “Did I click the right feed? All I’m getting are these weird camera views that I could care less about. What the hell is this Stage Manager cam? I don’t care about the audience. Where’s my Gaga?!?!?” I try again. And again. And because I keep thinking I’m clicking something wrong I head back to some of the news stories that had links to the VMA feed. I click. I get the same feed of everything except the actual awards, only in the corner of the video is a view of the awards, but no sound, saying to watch on MTV.
All I can now think is that MTV either screwed up their feed online, or they did a great job of hoodwinking every news outlet, saying they were going to have a live feed of the VMA’s, but not explaining that it won’t actually be a feed of the show, but rather feeds of camera views no one really cares about, unless, of course, Will Smith was caught picking his nose on the Audience cam.
And so it was a night when I realized why I really don’t like MTV any longer. I guess, mostly, it’s because they don’t show music videos like they actually used to, and that they haven’t had a decent TV show in years, but thankfully the company Vevo is starting to take over the video market, and actually show me everything from a Gaga, to Iggy Pop.
The press people for MTV did a great job at getting people to actually go to their site to watch the VMA’s. I’m thinking they also did a great job at pissing off 99% of the people who went to their site actually trying to watch the VMA’s. Either way, I’m plighting: Did you try to Watch the MTV VMA’s Online?
That’s it for this plight! I’m The Dude on the Right!! L8R!!!